Google Adwords and Overture are the two major PPC engines. Our PPC Management Campaign essentially consists of 8 salient features. These features will provide comprehensive overview of your PPC campaigns. The most popular Pay Per Click engines are Google Adwords select and Overture

Pay Per Click Campaign Features:

• Keyword Research and Selection
  We do extensive research on your market and come up with lists of all potential keywords that will highly benefit you. We eliminate certain keywords, which have a potentially low Return on investment. Typical example of such keywords would be the key phrases that include the word "Free" in them.

This essentially means that the mentality of the person searching the Internet is not to spend money.

• Attractive Ad Copy
  We create attractive, salable ad copy, which will increase the probability of a click from the search engine traffic.
• Traffic Analysis
  We analyze the traffic coming to the web site - the paths they follow and their exit routes. This helps us in finding any anomalies (if present).
• Bid Management
  We have an initial consulting session with you, whereby, we decide upon the bid rates. Based on these rates we optimize each Ad groups, so that they yield maximum returns.
• ROI Calculations
  We calculate the ROI(Return On Investment) for your keywords. This data is invaluable, because in 3 months time you will have an extensive database of maximum performing keywords for your site.
• Campaign Reporting
  We will give quarterly reports of the campaign and over a period of time we will analyze these reports.

   

  We invite you to contact us anytime for a free, no obligation estimate on your project